ClickFunnels vs Go High Level: Which is Best for Your Agency in 2025?

Choosing the right marketing platform can feel like standing at a crossroads. In one direction, you have a highly specialized, powerful tool designed for one primary purpose. In the other, you have an all-in-one suite that promises to handle everything. This is the core of the ClickFunnels vs Go High Level debate, a decision that stumps many entrepreneurs and marketing agencies.

Do you choose the master of sales funnels or the jack-of-all-trades marketing OS.

ClickFunnels carved out its name as the go-to solution for creating high-converting sales funnels with incredible ease. It’s built for entrepreneurs who need to sell products, services, or courses online, focusing intently on optimizing the customer journey from ad to sale. Go High Level, on the other hand, was built from the ground up for marketing agencies, offering a vast suite of tools—from a full CRM to email/SMS automation and white-labeling—designed to manage multiple clients under one roof.

This guide breaks down the critical differences between these two platforms. We’ll compare their features, pricing, ease of use, and ideal user profiles to give you a clear answer on which one is the right investment for your specific business goals in 2025.

Quick Summary

• ClickFunnels is for Specialists: It’s the ideal choice for individual entrepreneurs, course creators, and affiliate marketers whose primary goal is to build and optimize sales funnels. Its strength lies in its simplicity and focus.
• Go High Level is for Agencies: This platform is a comprehensive, all-in-one solution built for marketing agencies that need to manage multiple clients, automate communications, and white-label a software solution as their own.
• Core Difference: The main distinction is specialization versus scope. ClickFunnels does one thing—funnel building—exceptionally well. Go High Level does many things, including funnel building, but its main value is in consolidating an entire marketing stack into one platform.
• Pricing and Value: For a solo user, pricing might seem comparable at first. However, for an agency, Go High Level’s ability to host unlimited sub-accounts for clients on its higher-tier plans offers significantly more value and scalability.

ClickFunnels vs Go High Level: At a Glance

Feature	ClickFunnels 2.0	Go High Level
Primary Use Case	Sales Funnel Creation	All-in-One Agency Marketing & CRM
Ideal User	Entrepreneurs, Course Creators, Solopreneurs	Marketing Agencies, SaaS Resellers
Funnel Builder	Excellent, very intuitive drag-and-drop editor	Very capable, but with a steeper learning curve
Built-in CRM	Basic contact management	Full-featured CRM with pipeline management
Email & SMS Marketing	Yes, with built-in automation	Yes, with advanced multi-channel workflows
White-Labeling	No	Yes, a core feature for agencies
Client Management	Limited (workspaces)	Extensive (unlimited sub-accounts on higher plans)
Starting Price	Visit website for current pricing	Visit website for current pricing

What is ClickFunnels? The Funnel-Building Powerhouse

Launched by Russell Brunson, ClickFunnels became a dominant force in the online marketing world by simplifying one of the most complex parts of digital business: creating a sales funnel. Before ClickFunnels, building a sequence of pages to guide a customer to a purchase required a developer, a designer, a copywriter, and a handful of different software tools stitched together.

ClickFunnels consolidated this process into a single, user-friendly platform. Its core function is a visual, drag-and-drop page builder that allows users to create everything from landing pages and sales pages to order forms and membership sites. The platform is built around the concept of “funnels”—pre-designed templates for different goals, like lead generation, webinar registrations, or product sales.

The philosophy behind ClickFunnels is speed and conversion. It’s designed to help entrepreneurs launch ideas quickly, test offers, and generate revenue without getting bogged down in technical details. With the release of ClickFunnels 2.0, the platform expanded its capabilities to include a blog, e-commerce features, and more advanced analytics, moving closer to an all-in-one solution while still keeping the sales funnel at its heart.

What is Go High Level? The Agency Operating System

Go High Level (often just called HighLevel) entered the market with a different target audience in mind: the digital marketing agency. Its founders recognized that agencies were struggling with “software bloat,” paying for a dozen different subscriptions to serve their clients—a CRM, an email autoresponder, an SMS service, a funnel builder, a booking calendar, a call tracker, and more.

Go High Level’s solution was to build all of this functionality into a single platform. It’s not just a collection of tools; it’s an integrated system where everything works together. You can build a funnel, capture a lead, add them to the CRM, trigger an email and SMS campaign, book an appointment, and track the entire conversation, all within one dashboard.

Its most significant feature for agencies is its white-labeling capability. An agency can purchase Go High Level, rebrand it with its own logo and domain, and sell it to clients as its own proprietary software. This creates a new revenue stream and increases client stickiness. This focus on agency-centric features is the primary differentiator when you’re looking at high level vs clickfunnels.

Feature Breakdown: ClickFunnels Compared to Go High Level

While both platforms can build funnels, their feature sets are designed for very different purposes. Here’s a detailed look at how they stack up in key areas.

Funnel & Page Building

ClickFunnels is renowned for its funnel builder. It is incredibly intuitive, with a true drag-and-drop experience that feels smooth and responsive. The platform offers hundreds of proven templates that you can customize, which is a massive advantage for users who aren’t design-savvy. The entire interface is geared towards one goal: moving a visitor through a series of steps to a conversion.

Go High Level also has a powerful funnel and website builder. You can create complex funnels, build full websites, and host blogs. However, users often report that its builder has a steeper learning curve compared to ClickFunnels. While it is highly capable, it doesn’t feel as polished or single-mindedly focused on the funnel-building experience as ClickFunnels does.

Winner: ClickFunnels, for its superior ease of use and laser focus on conversion-optimized funnel building.

CRM & Contact Management

This is where the differences become stark. ClickFunnels 2.0 has improved its contact management, allowing you to segment users, track purchases, and view activity. However, it is fundamentally a contact list, not a true Customer Relationship Management (CRM) system. It lacks the pipeline management and deep sales-focused features that a dedicated CRM provides.

Go High Level, on the other hand, includes a full-blown CRM. You can create customizable sales pipelines, drag-and-drop opportunities between stages, assign tasks to team members, and track every interaction—calls, emails, texts—in a unified conversation view. For any business that relies on a sales process beyond a simple online checkout, Go High Level’s CRM is vastly superior.

Winner: Go High Level, by a wide margin.

Email & SMS Marketing Automation

Both platforms offer robust automation. ClickFunnels allows you to build complex email workflows triggered by user actions within a funnel, such as a purchase or an abandoned cart. It’s powerful for e-commerce and digital product sales.

Go High Level takes automation to another level by being truly multi-channel. Its workflow builder lets you combine email, SMS, voice drops, and even social media DMs into a single automation sequence. This is incredibly powerful for agencies running lead nurturing campaigns for local businesses. The ability to manage all communication channels in one place is a significant advantage.

Pro Tip: Go High Level requires you to connect a third-party service like Twilio for SMS and Mailgun for email. While this gives you more control and often lower sending costs at scale, it’s an extra setup step and a variable cost to consider. ClickFunnels’ email system is self-contained.

Winner: Go High Level, for its multi-channel capabilities and advanced workflow builder.

White-Labeling & Agency Features

This category is a complete shutout. ClickFunnels is not designed to be a white-labeled platform. You can manage different projects in “workspaces,” but you can’t rebrand the software and sell it as your own.

Go High Level’s entire business model for its top-tier plan revolves around white-labeling. An agency can put its own branding on the platform, set its own pricing, and offer a powerful software suite to its clients. This “SaaGency” (Software as a Service Agency) model is a primary reason agencies choose Go High Level.

Winner: Go High Level. It’s not even a competition in this area.

Pricing Comparison: ClickFunnels vs Go High Level

Pricing for both platforms can be complex, and it’s always best to check their official websites for the most current information as plans and features change. However, we can break down their general pricing structures and value propositions.

ClickFunnels Pricing

ClickFunnels typically offers a few core plans. The pricing generally scales based on the number of contacts, funnels, pages, and users you need. For a solo entrepreneur, the entry-level plan is often sufficient to get started and build profitable funnels.

• Basic Plan: Usually includes a limited number of funnels, pages, and contacts. It’s a great starting point for a single business or project.
• Pro Plan: Increases the limits on funnels and pages and adds features like an affiliate program and API access.
• Funnel Hacker Plan: Often provides unlimited everything, making it suitable for users with multiple businesses or high traffic volumes.

The value in ClickFunnels is its ability to generate a return on investment quickly through a well-built funnel. The cost is justified if you are actively selling products or services.

Go High Level Pricing

Go High Level’s pricing is structured differently, with a focus on agency needs.

• Agency Starter Plan: This plan typically gives you access to all the core features for a single business account. It’s perfect for an agency owner who wants to use the platform for their own marketing first.
• Agency Unlimited Plan: This is the most popular plan. It allows you to create an unlimited number of sub-accounts for your clients. You pay one flat fee and can serve hundreds of clients, each with their own dedicated account within the platform.
• SaaS Pro Plan: This plan includes everything in Unlimited, plus the ability to fully white-label the platform and resell it at your own price point.

When you do a direct clickfunnels compared to go high level price analysis, Go High Level’s Unlimited plan offers incredible value for any agency with more than a few clients. The cost of putting each client on a basic ClickFunnels plan would quickly exceed the cost of Go High Level’s flat-fee unlimited plan.

Ease of Use and Learning Curve

User experience is a critical factor, as a powerful tool is useless if you can’t figure out how to use it.

ClickFunnels has built its brand on being easy to use. Its interface is clean, and the funnel-building process is guided and intuitive. Most non-technical users can sign up and have a functional funnel live within a few hours. The platform has a wealth of training materials, including the famous “One Funnel Away Challenge,” designed to get users up to speed quickly.

Go High Level, due to its sheer number of features, has a significantly steeper learning curve. New users can feel overwhelmed by the number of menus, settings, and capabilities. While its individual tools (like the funnel builder) are straightforward, understanding how everything connects—the CRM, automations, triggers, calendars—takes time and dedication. Agencies often need to dedicate a team member to become the in-house Go High Level expert.

Customer Support and Resources

Both companies understand the importance of support and have invested heavily in building resources and communities.

ClickFunnels has a massive, highly engaged community, particularly its official Facebook group, which has hundreds of thousands of members. This community is an incredible resource for troubleshooting, marketing advice, and inspiration. Their customer support is available via chat and email, and they offer extensive documentation and training programs.

Go High Level also has a strong support system and an active user community. They offer live chat support and, crucially for agencies, live Zoom support calls where you can get help from an expert. This level of hands-on support is invaluable when dealing with the platform’s complexity. Their help library is extensive, and they provide free courses and onboarding assistance for new agencies.

Pros and Cons of ClickFunnels

Pros

• Unmatched Ease of Use: The funnel builder is arguably the most intuitive and beginner-friendly on the market.
• Conversion Focus: Every feature is designed with the single goal of converting visitors into customers.
• Excellent Training: Resources like the One Funnel Away Challenge are fantastic for learning marketing principles.
• Strong Community: A massive and active user base provides peer support and networking.

Cons

• Limited CRM: The contact management features are not a true CRM.
• No White-Labeling: It’s not designed for agencies to resell.
• Can Get Expensive: The cost can be high for a tool that primarily focuses on one function, especially as you scale.

Pros and Cons of Go High Level

Pros

• All-in-One Solution: Replaces a dozen other software subscriptions, saving money and simplifying your tech stack.
• Powerful Agency Features: Unlimited sub-accounts and white-labeling are game-changers for agencies.
• Comprehensive CRM: A full-featured CRM is at the core of the platform.
• Incredible Value for Agencies: The flat-fee pricing for unlimited clients is unbeatable.

Cons

• Steep Learning Curve: The platform can be overwhelming for new users.
• Builder Isn’t as Polished: The funnel and page builder is functional but lacks the refined user experience of ClickFunnels.
• Reliance on Third-Party Senders: Requires setup and variable costs for email (Mailgun) and SMS (Twilio).

Frequently Asked Questions (FAQ)

Why is everyone leaving ClickFunnels?

While “everyone” is an overstatement, there has been a noticeable trend of marketing agencies moving from ClickFunnels to platforms like Go High Level. This isn’t necessarily because ClickFunnels is a bad product, but because agency needs have evolved. Agencies require tools for client management, multi-channel communication, and reporting that ClickFunnels wasn’t built for. Go High Level directly addresses these agency pain points, making it a more logical choice for that specific business model.

However, for solopreneurs and funnel specialists, ClickFunnels remains a top contender.

What are the disadvantages of GoHighLevel?

The primary disadvantages of Go High Level are its complexity and steep learning curve. The sheer volume of features can be intimidating and lead to analysis paralysis. Another potential downside is that while it’s an all-in-one, some of its individual tools may not be as best-in-class as standalone, specialized software. Finally, the reliance on third-party integrations like Twilio for core functions adds an extra layer of setup and variable costs that users need to manage.

What is the lawsuit between ClickFunnels and GoHighLevel?

In the past, there was a significant legal dispute between the two companies. ClickFunnels filed a lawsuit against Go High Level alleging intellectual property theft and that Go High Level had improperly poached former ClickFunnels employees to replicate their funnel-building technology. The situation was a point of major contention in the marketing software industry. While the specific outcomes are often confidential, the dispute highlights the intense competition in the space.

For most users today, this is a historical event that doesn’t impact the current functionality or service of either platform.

Can GoHighLevel create funnels?

Yes, absolutely. Go High Level has a robust and fully-featured funnel builder that allows you to create everything from simple opt-in pages to complex sales funnels with upsells, downsells, and order bumps. You can build funnels from scratch or use a variety of pre-built templates. While some users find the ClickFunnels builder to be slightly more intuitive, the Go High Level funnel builder is a core component of its platform and is more than capable of creating high-converting funnels.

Conclusion: Which One Should You Choose?

The decision in the ClickFunnels vs Go High Level debate comes down to a simple question: Who are you and what is your business model?

Choose ClickFunnels if:

• You are a solopreneur, course creator, affiliate marketer, or small business owner.
• Your primary objective is to sell your own products or services through sales funnels.
• You value simplicity, speed, and a user-friendly experience above all else.
• You don’t need a complex CRM or tools to manage multiple clients.

For the dedicated funnel builder focused on their own business, ClickFunnels remains an exceptional choice. It removes technical barriers and lets you focus on marketing and sales.

Choose Go High Level if:

• You run a digital marketing agency with multiple clients.
• You want to consolidate your tech stack and reduce your monthly software bills.
• You need a powerful CRM and multi-channel communication tools (email, SMS, calls).
• You are interested in white-labeling a software platform and reselling it to your clients.

For any agency looking to scale its operations, increase efficiency, and create new revenue streams, Go High Level is the clear winner. It’s an operating system for your entire agency, not just a single-purpose tool.